The Art of Shaving; Italian Style

An Italian company comes to the U.S. with the perfect product for every shaving preference.

 

History

Proraso, the company that produces the best selling before and after-shave products in Italy, is arriving in the United States for the first time, with a variety of products made using the same standards of quality they have followed since the 1940s, when the company was founded by the Tuscan entrepreneur Ludovico Martelli. Then, the only way to shave was with a brush and shaving cream; only in the 1960s was fast shaving foam invented. [Read more]

Grandpa Knew Best

18th Century Men Shaved With a Brush

Using a shaving brush, that icon of maleness, not only links us to our forefathers but provides the most satisfactory shave short of a visit to your barber, that is if you can find one who still practices the ancient art.

The beginning of each new day is a fragile time. And yet this is when many of us, bleary-eyed, our brain firing on one cylinder, wield a razor to sheer off thousands of hairs. “Clean shaven” has an upbeat sound to it but for many the reality can be uncomfortable, painful and even bloody. [Read more]