The Art of Shaving; Italian Style
April 18, 2008
An Italian company comes to the U.S. with the perfect product for every shaving preference.
History
Proraso, the company that produces the best selling before and after-shave products in Italy, is arriving in the United States for the first time, with a variety of products made using the same standards of quality they have followed since the 1940s, when the company was founded by the Tuscan entrepreneur Ludovico Martelli. Then, the only way to shave was with a brush and shaving cream; only in the 1960s was fast shaving foam invented. [Read more]