Lawyer Leaves Bar For Soap
February 18, 2008
It seems ironic that someone who hates shaving should get into a business importing shaving products.
But therein lies the tale.
Because shaving was always so uncomfortable for him, Jon Bresler tried, with varying degrees of disappointment, every shaving cream, foam, soap and gel he could get his hands on. Fortunately for him, for us and, we hope, for you, he finally came across Musgo Real, made in, not England or Germany, but in Portugal. Not only had he, at last, discovered a superior shaving cream but was so enthusiastic that he abandoned the legal profession to form a company (”Lafco”) to import and distribute the Achilles Brito Co. products (which include the “Musgo Real” line of shaving products) in the United States. The bar’s loss is our gain.
Sounding more like an evangelist selling salvation than a salesman selling soap, Jon stopped by Barclay Crocker with some samples of Musgo Real.
It only took one shave to sell us. And it is now our best selling single product
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